Article writing, or the mere act of writing in general, intimidates many people. In fact, in our world of email and text message “slang” OMG LOL, the art of writing has somewhat disappeared. However, the evidence is clear that most of the top money earners in MLM today are online writing articles and practicing attraction marketing. Article writing is arguably the best way to promote yourself, your business, your product, or anything else online. Here are some of the reasons why you should be article writing to promote your MLM business.
1. It’s Free
You can publish articles in hundreds of places online and get tons of free exposure for yourself and your MLM business. Compare that to the cost of an online advertisement that could cost you thousands of dollars and produce no results.
2. It’s Forever
This might be one of the best aspects of article writing. Once your work is published online, it stays there forever! Your article can work for you today, tomorrow, next week, and next year. In fact, the longer your article is online, the better it works. For an industry that preaches the benefits of residual income, what could be better than residual advertising. That’s what you get with article writing.
3. You Can Target Specific Keywords and Niches
Perhaps you want to target a specific group of people or use specific keywords to help achieve good rankings with the search engines. Articles are the fastest and easiest way to do this.
4. You Establish Yourself as an Expert
Are you worried that you won’t be able to recruit anyone into your MLM business because you are new and haven’t had much success yet? You can just about eliminate that issue if you start article writing. Get 4-5 articles published on just about any topic and you will establish yourself as an “expert” in the field to anyone who happens to read your material. It’s nearly instant credibility.
5. You Add Value
This is one of the most important elements of attraction marketing. You provide an element of valuable information when you write articles. If it is done well, the reader appreciates the information and is then more likely to want to learn more about your business, product, or service. Even if they don’t end up joining your MLM business or buying your product now, they may follow you when you write additional articles and become a great prospect in the months to come.
6. You Brand Yourself
At some point, if you want to build a large and lasting MLM business (or any business for that matter), you need to establish yourself and create a name for yourself. This is often referred to as “branding”. Think of it this way… If someone “Googles” your name, wouldn’t it be nice if they saw something other than a high school yearbook photo and a Facebook page? Writing articles gets you credibility on the world’s largest stage- the internet. If you never do this, you will always run the risk of losing a prospect to a “bigger name”. Brand yourself with article writing and become a leader instead!
7. You Don’t Even Have to Do the Work Yourself
I do not really advocate this, but I am smart enough to know that some of you are reading this thinking that there is no way you could ever write an article. Usually, the real truth is that you just don’t want to, not that you can’t. In any case, there are plenty of ghostwriters out there that would gladly write articles for you for $25 or even less. One word of caution if you decide to go this route… make sure you are getting original articles with your desired keywords and not a duplicate version of someone’s previous work. You’ll need to interview the ghostwriter ahead of time and ask to see some samples. If you are just absolutely dead set against writing, then it is better to hire a ghostwriter than to not write at all.
Article writing really is a must in today’s online world if you really want your MLM business to take off and you don’t want to spend a small fortune on advertising or buying recycled leads. It’s not difficult if you set your mind to it and make a commitment to yourself, and when the leads start coming in, you’ll be very glad you did!