Monthly Archives: October 2010

Building Your MLM Business by Article Writing

Posted on October 29, 2010 | Leave a comment

Article writing, or the mere act of writing in general, intimidates many people. In fact, in our world of email and text message “slang” OMG LOL, the art of writing has somewhat disappeared. However, the evidence is clear that most of the top money earners in MLM today are online writing articles and practicing attraction marketing. Article writing is arguably the best way to promote yourself, your business, your product, or anything else online. Here are some of the reasons why you should be article writing to promote your MLM business.

1. It’s Free

You can publish articles in hundreds of places online and get tons of free exposure for yourself and your MLM business. Compare that to the cost of an online advertisement that could cost you thousands of dollars and produce no results.

2. It’s Forever

This might be one of the best aspects of article writing. Once your work is published online, it stays there forever! Your article can work for you today, tomorrow, next week, and next year. In fact, the longer your article is online, the better it works. For an industry that preaches the benefits of residual income, what could be better than residual advertising. That’s what you get with article writing.

3. You Can Target Specific Keywords and Niches

Perhaps you want to target a specific group of people or use specific keywords to help achieve good rankings with the search engines. Articles are the fastest and easiest way to do this.

4. You Establish Yourself as an Expert

Are you worried that you won’t be able to recruit anyone into your MLM business because you are new and haven’t had much success yet? You can just about eliminate that issue if you start article writing. Get 4-5 articles published on just about any topic and you will establish yourself as an “expert” in the field to anyone who happens to read your material. It’s nearly instant credibility.

5. You Add Value

This is one of the most important elements of attraction marketing. You provide an element of valuable information when you write articles. If it is done well, the reader appreciates the information and is then more likely to want to learn more about your business, product, or service. Even if they don’t end up joining your MLM business or buying your product now, they may follow you when you write additional articles and become a great prospect in the months to come.

6. You Brand Yourself

At some point, if you want to build a large and lasting MLM business (or any business for that matter), you need to establish yourself and create a name for yourself. This is often referred to as “branding”. Think of it this way… If someone “Googles” your name, wouldn’t it be nice if they saw something other than a high school yearbook photo and a Facebook page? Writing articles gets you credibility on the world’s largest stage- the internet. If you never do this, you will always run the risk of losing a prospect to a “bigger name”. Brand yourself with article writing and become a leader instead!

7. You Don’t Even Have to Do the Work Yourself

I do not really advocate this, but I am smart enough to know that some of you are reading this thinking that there is no way you could ever write an article. Usually, the real truth is that you just don’t want to, not that you can’t. In any case, there are plenty of ghostwriters out there that would gladly write articles for you for $25 or even less. One word of caution if you decide to go this route… make sure you are getting original articles with your desired keywords and not a duplicate version of someone’s previous work. You’ll need to interview the ghostwriter ahead of time and ask to see some samples. If you are just absolutely dead set against writing, then it is better to hire a ghostwriter than to not write at all.

Article writing really is a must in today’s online world if you really want your MLM business to take off and you don’t want to spend a small fortune on advertising or buying recycled leads. It’s not difficult if you set your mind to it and make a commitment to yourself, and when the leads start coming in, you’ll be very glad you did!

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Posted in Article Writing, Attraction Marketing

Creating Success with LYF Using Attraction Marketing

Posted on October 26, 2010 | Leave a comment

This review of the company LYF is intended to give you some information to consider before you make a decision on whether or not to join this company. I am not a representative of LYF nor am I a distributor with the company so you are getting an unbiased, third party opinion and overview.

LYF is headquartered in Washington, DC and began its operations in 2010 with a pre-launch in April and the official launch in September. They refer to themselves as the world’s first “Living Business” as they advocate not only a healthy product line but also a healthy lifestyle. They combine healthy relationships with financial opportunity to promote a balanced way of living.

LYF was founded by Michael S. Han, the former founder of Envion. He brings experience and a history of business success in the fields of renewable energy, telecommunications, Internet, and direct marketing to the LYF management team. You can obtain more information about the companies leadership and their plan for international growth from the company website, lyf.com

LYF offers products ranging from nutriceuticals called iChoice to skin and hair care, earth-friendly cleaning supplies, and phone, internet, and wireless services. The LYF consultant definitely has a full arsenal of health and wellness products to market, as well as technology based programs. On the surface, they look to be well funded, well led, and positioned for growth. However, they are a new company and many new network marketing companies do not survive their first two years.

Of course, an additional LYF product is the business opportunity itself. The compensation plan offers multiple ways of earning which include retail sales, group overrides, fastrak bonuses, global bonus pools, and more. The company appears to be focused on training and coaching in order to help its independent consultants succeed through traditional network marketing methods. This means having new distributors make a list of people that they know and go out and prospect them with their upline leaders. This approach, although popular in the 70′s, 80′s, and 90′s, has lost a great deal of its effectiveness in the past decade as people have become more immune to being “pitched” on a business opportunity. If you are contemplating joining LYF and you want to build a business, you MUST answer this question:

What are you going to do when you run out of friends, family, and neighbors with whom to share your exciting new business? Most people never think about this unavoidable issue prior to starting in a network marketing business. As a result, the failure and attrition rate is estimated as high as 97%.

In the past, top income earners in MLM could reach the top of their pay plans simply by having a zeal for the product line combined with persistence and consistency. While these qualities are still vitally important, today’s top earners in network marketing have added another piece which is proving to be essential in creating a large, stable business… the ability to generate a large number of leads online through attraction marketing.

Attraction Marketing is a concept where people would actually contact you to learn more about your LYF opportunity. It requires the proper marketing techniques and the offering of potential team members valuable training and information. In essence, it separates the leaders from everyone else and gives the new distributor a marketing plan other than just talking to people they know.

Success in MLM today requires a balance of the old school network marketing efforts combined with new ways of leveraging the internet in order to reach new heights. I can only urge you to explore and learn these methods if you truly intend to make a career out of your LYF business and achieve the freedom that you desire.

Click here to participate in our Attraction Marketing training for LYF business builders

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Posted in LYF

Tagged attraction marketing, lyf, lyf business, lyf network

Build Your Fluhme Business Faster With Attraction Marketing

Posted on October 22, 2010 | Leave a comment

One can’t help but be impressed when reading through the mission statement of Fluhme and the Fluhme Foundation. To quote the Fluhme website:

“Both Dr. Derrick and Tiffany Fluhme are passionate about giving back to society. They are committed to making a positive difference in the lives of seriously ill pediatric patients and their families.”

In 2009, they set up a foundation to benefit children with life-threatening illnesses. As a father of two young girls, I find this commendable. If only more companies had this type of mission!

As a beauty and cosmetic company operating under a network marketing model, Fluhme Beauty Artists set out to enrich the lives of others through a line of high quality skin care products. In the process, building a home based business that can supplement or potentially replace and surpass their current income sources. Unfortunately, as with any network marketing opportunity, it is common for sales reps to get involved primarily due to their love and zeal for the product line and without much experience in marketing and sales. The result, all too often, is less of a business and more of a hobby, usually leading to very little income or profit.

There is a simple way for Fluhme Beauty Artists to learn these skills, and the good news is that it can usually be done online, making it the perfect vehicle for stay-at-home moms to use for building their Fluhme business. It is a simple concept known as Attraction Marketing. Attraction Marketing is the process of adding value to someone’s business by helping them to solve a problem or issue that they may have. Doing this free of charge will draw people to you and make them want what you have.

Now, if you are a Fluhme Beauty Artist, you need to step back and take a look at your overall business goals. Where are you now in your business and where do you want to be? If you simply want to market and sell the Fluhme product line, then you can probably add value by doing demonstrations and allowing people to try your product. However, for those of you who seriously want to build a Fluhme business and create financial security for yourself and your family, then building your business with this method rarely leads to financial independence. Instead, your method of adding value has to be adding value to someone else’s business. You want to find business builders, right? Then you have to have a method of building in a way that shows others added value- a method that sets you apart from the rest, and a method that is attractive to those that see it.

If it sounds complicated, then it’s usually a matter of “you don’t know what you don’t know”. Obviously, if you have never built a business in this manner, then you will need to learn. Most likely, you’ll need to learn from someone other than your upline because if they already knew this strategy, they would be teaching it to you already. Think of it this way… if you could show someone a step-by-step, proven system for building their network marketing business, a system that was a bit more in-depth than simply telling them to make a list of everyone they know or handing out brochures/tapes/DVD’s, then you not only would be adding value to their lives, but you would be doing something that 99% of network marketers can NOT do. My guess is that you probably do not have such a system in place and perhaps you do not even know of one. But if you take the time to learn and grow and develop your skills as a marketer, the information is available and ready for you to follow. Once you learn the principles of Attraction Marketing it will set you apart from the pack and instantly make you a leader… and everyone loves to follow the leader.

Click Here to Access My Free Fluhme Business Training

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Posted in Fluhme

Tagged attraction marketing, fluhme, fluhme business

ZamZuu Success Via Attraction Marketing- Prepare Yourself!

Posted on October 21, 2010 | Leave a comment

So you are a ZamZuu distributor and you are out there doing what you can to convince people to shop online through your ZamZuu site. Or even better yet, you’d love for them to see the vision and join you in your ZamZuu business. You have done everything that your upline has asked you to do. You participate in the weekly conference calls, you invite people to look at your business, you try to do 3-way calls, and you have even been successful enough to recruit a few people (even though they aren’t doing much yet). Nonetheless, your belief is strong and your motivation remains high. After all, what you are really doing here is just asking people to shop online and they are already doing that anyway, right? So why isn’t it working? Why are you not able to generate the income you KNOW is possible with this industry and this company? What the heck is going on here?

Sound familiar?

Believe me, you are not alone. This is the frustration of every network marketer out there (or at least about 97% of us). We get fired up and excited about ZamZuu or whatever our opportunity may be, only to find out that the reality of building a ZamZuu business is much more difficult than expected. For years, I struggled with the question “How do I find the people?” It seems so simple because you know that the people are out there. You absolutely believe that everyone can benefit from the ZamZuu opportunity and if people would only learn more about it, they would be interested. It just makes so much sense!

Here’s the problem…

In today’s market, “going after” people doesn’t work. We’re all too immune to advertising, we’ve all been prospected a few too many times, we’ve all seen too many commercials on TV, and we’ve all lost money more than once on an idea or “opportunity” that just didn’t work out. So guess what- nobody wants to hear a pitch!

So now what?

Well, I continued to struggle until I discovered the secret of Attraction Marketing. It requires you to take a reverse approach. No longer can you go out and just pitch ZamZuu. People just don’t want to hear it. You must employ the concept of Attraction Marketing. You must make people come to you, rather than you approaching them. They need to want the information rather than you wanting to give them the information.

But how do you do that?

It’s a skill. One that you need to develop. You weren’t born with it, you didn’t get it in school, and you probably can’t learn it from your upline. If you could acquired it any of these ways, you would already have it and you wouldn’t be reading this article. It involves research and it takes some time, but once you master Attraction Marketing you can market anything to anyone. There are a number of different methods and strategies, you just need to focus on one that works for you. You’ll need a mentor or a teacher because there really is no other way to effectively learn it. That means if you are too afraid of being “sold” then you’re going to be stuck, because you have to trust someone to teach it to you. You are going to need to make mistakes. That’s the best way to learn anything. You can not be afraid to try something new. The concept of Attraction Marketing completely changed the face of my business and it can do the same for you. Now I never have to worry about leads or “who’s next?”

Hey wait, you’re not really telling us anything…

Not exactly. My purpose for this article is not to teach you Attraction Marketing. Anyone who thinks that can be learned in 5 minutes in a 700 word essay is sadly misguided. What I want you to realize through reading this article is that you can become more successful with your ZamZuu business if you make the effort to learn Attraction Marketing techniques and use them. You might need a paradigm shift, an attitude change, or a revamping of your ZamZuu business. But if you want to change your results, you probably need to change your methods. Are you ready?

click this link and start Learning Attraction marketing in my free 8-day bootcamp for zamzuu distributors

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Posted in ZamZuu

FantaZ Business Opportunity- Strategy To Take Advantage of Great Timing

Posted on October 20, 2010 | 1 Comment

FantaZ is an online video game company that just went live on September 1, 2010. They boast a platform that offers a countless number of different video games that can be played against others for monetary rewards and prizes. There is no physical product to be obtained as FantaZ is entirely online. One can become a distributor and develop a downline business, or simply play for free and have the opportunity to win cash and other prizes. It is reported that major corporations such as NASCAR, NFL, Fox Network, and Chase Manhattan Bank all have a hand in FantaZ and it is attracting the attention of major celebrities and professional athletes. FantaZ is expecting to have over 1,000,000 people join within the first 90 days. Given the popularity of video gaming, this number may not be unrealistic. Games are reported to include everything from fantasy sports to combat to skill, and even incorporate contests involving fashion and current reality show tv.

The FantaZ compensation plan is a uni-level structure that pays a 10% commission as deep as 7 levels based on entry fees collected when a member in your downline participates. FantaZ offers thousands of online tournaments which are similar in structure to many of the now popular gambling and poker websites. When a participant enters a tournament, he/she pays an entry fee and a portion of that fee is then paid to upline distributors. If the concept of this site catches on as expected, it could be a profitable venture for those who build a solid and substantial downline.

An online recruiting method should work wonderfully to attract new FantaZ players and distributors. Since the participants must be online to play, the niche here will be chalk full of internet surfers. As a result, an internet marketing campaign for recruitment looks to be ideal. With the introduction of the company being so recent, there will be little competition now for those to get on the bandwagon and put together a solid, automated, online marketing strategy. This would include a good variety of article writing, videos, press releases, list building, direct and autoresponse emails, blogging, and other targeted techniques aimed at this unique niche. Investing the time to learn and do these things should pay big dividends as FantaZ gains in popularity.

One of the major determinants of success with marketing online is the competition for keywords. A great example of this would be the mortgage or insurance industries. These industries are highly competitive and saturated with well established companies and websites. As a result, someone new to either industry who is trying to rank well for the keywords “insurance quotes” or “mortgage rates” will have a near impossible task of reaching page one organically. However, since FantaZ is a brand new company, reaching page one of any search engine for the search term “FantaZ” will be much more feasible and without a doubt attainable for anyone who has the skills and invests the time to do this properly. These are also skills that can be learned in a relatively short period of time. My advice for anyone looking to build a FantaZ business would be to get on this task immediately while the timing is excellent and you will reap the rewards!