In the year 2000, Robert G. Allen wrote a well-known book by the name of Multiple Streams of Income which quickly hit the New York Times Best Seller list. Allen is a highly respected entrepreneur, author, and speaker.
Although Robert Allen’s principles and concepts discussed in the book are a decade old, they still hold true today as he promotes sound stock strategies, investment in foreclosure properties, and the value of developing a network marketing business. He also details in great length the power of what he calls “infopreneuring”. To put it succinctly, Allen provides examples of how thousands of people have created fortunes by selling information and advice. By developing a level of expertise in almost any niche, you put yourself in a desirable position of having information that other want and will often times be willing to pay for. This level of expertise can come from education, experience, or any number of other sources.
Multiple Streams of Income also has a chapter devoted on the necessity of building an online business and leveraging the power of the internet. He is quick to point out that an online business works for you 24 hours a day, 7 days a week, 365 days a year. It does not take vacations, call in sick, or go on strike. The overhead is extremely low and it can be run from your home. He goes on to say that in the past, the mantra of traditional business has always been “location, location, location” but now it would be more accurate to say that the key is “traffic, traffic, traffic” in reference to web traffic and visitors to your site. He advocates learning the secrets of driving traffic online, stating that it learning how to “…funnel hot prospects…” will lead you to be “…set for life!”
Why am I bringing this book to your attention? Simple… in today’s economic climate, attempting to rely on a single income source can lead to financial ruin. Indeed, it already has for many families. Now more than ever we must keep our eyes open for opportunity and not be afraid to venture into new territory. This is so appropriate when it comes to our industry. It may be a new website, a new product line, an additional business, or any number of things. Take a look at anyone you know that has created wealth (if you don’t know anyone wealthy, think of Donald Trump). The wealthy usually didn’t get that way by relying on just one income source. Multiple Streams of Income should be in the library of every entrepreneur holding on to the dream of becoming wealthy through self development and investment.
My recommendation is that you have a copy of this book and show it to your prospects. Show them the chapter on Network Marketing. If MLM proponents such as Robert Allen, Donald Trump, and Robert Kiyosaki can’t make your point with your prospect, then they are most likely not a prospect worth pursuing. Time to say “Next!”.