Blogging for web site traffic is a common occurrence with internet marketers. How to have your blog earn you money is something that anyone with a web presence (or for that matter any type of business) should take the time to learn. I’d like to briefly discuss how this can be accomplished with just a little effort. In fact, if you are new to blogging, you may find that it is not as difficult or intimidating as you might think.
A blog is simply a web site that you set up where you then post your opinions, thoughts, pictures, videos, etc… There really aren’t any set rules when it comes to blogging. It’s your web site and you can do whatever you want on it, and I should mention that you can do it for free. That’s right, you can start a blog for absolutely no cost. Now, if blogging for web site traffic is your goal, then you are going to want content on your blog that is aimed at attracting the audience you are looking for. If you can accomplish this, then you have also discovered how to have your blog earn you money. Let’s look at some examples to make this a bit easier to understand.
Example One: You have an online store and you want to increase traffic to your site.
If you have an online store, that makes you an expert in whatever you are selling. Even if you are new to that market, you are now an expert. You can now write product reviews, take pictures and videos of different products, and provide general information about many of the items that you sell. Put this info on your blog and put a link from your online store to your blog, send out emails or postcards to your database notifying them of your new blog, and post testimonials from satisfied customers. You will soon find that people will go to your blog just to get information, and when you link your blog to your online store (which is really where you want to direct people) you are now blogging for web site traffic!
Example Two: You own a retail store
So you don’t have a website yet, only a brick and mortar retail store. You want to establish a web presence but you do not want the expense of designing a custom web site. No problem! Start a blog and do everything I mentioned above, plus one more thing… Take pictures and/or mention your happy customers in your blog! Hey, everyone loves to read about themselves. Put their picture or their story on your blog and not only will they go there, they will tell their friends to go there too! Guaranteed, that person will now be a repeat customer. You have just discovered how to have a blog earn you money!
Example Three: You are in direct sales of a product or service.
This would apply to someone who is perhaps a Realtor, insurance salesperson, CPA, network marketer, or any other direct sales person or independent contractor. For you, blogging could make a very significant difference in your business. Here’s why… Stop and think for a moment how many people there are out there who do exactly what you do. It could be a staggering number. So, how can you possibly set yourself apart from the rest, show people that you are different, and earn their business without spending thousands of dollars on advertising? I guess you already know what I’m going to say- with a blog! You can write articles about yourself and your service, show pictures of you and your family (this lets prospects know that you are just like them), pictures of your pets (people love that), photos and testimonials from satisfied customers, and different examples of your expertise in the field. In short, you have created an online brochure for yourself. If you have a business web site already, don’t forget to link it to your blog so you’ll once again be “blogging for web site traffic”! You will also want to add your blog’s address to your business card and marketing materials.
Blogging for web site traffic can be a fun project for you and it can add a great new aspect to your business. It doesn’t matter if you are brand new in your field or if you have 20+ years of experience, discovering how to have a blog make you money is something that you should explore today!